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PolicyTool for Social Media is a policy generator that greatly simplifies the task of creating a working social media policy. Answer about a dozen and odd questions and before you can hop across to Facebook, your policy is ready for your to copy paste anywhere.
Based on my answers (and relative lack of paranoia) here's what a policy for my own company (if and when I start one) would look like:
It is a truth universally acknowledged that everybody makes predictions at the end of a year about ‘the big thing for next year’. Sometimes they’re right and sometimes they’re wrong. And sometimes you only really start to notice trends and change when you are in them. In social media it is becoming clearer and clearer that the big thing for 2010 is location-based tools.
3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron’s Avatar brought 3D to the big screen in a way that amazed audiences and convinced studio execs that the world was ready for 3D movies.
Guest Post by: Denise Lee Yohn
A few weeks ago, Forbes ran an article (http://www.forbes.com/2010/01/22/retail-marketing-products-barbie-hyunda...) entitled, “Innovation Beyond Apple.” The piece de-briefed a discussion among executives from a range of consumer goods companies including HSN, Mattel, and Chrysalis, an incubator company for emerging brands. It challenged readers to think about innovation differently, and many of the points resonated with me.
Microsoft's new Windows Phone 7 OS will not run any apps developed for its previous versions. It has put its proverbial foot in the sandy marketplace and said no to expectations that all versions of Windows run all the applications ever written for it, and traded "backward compatibility" for a "clean slate."
The digital camera market has enjoyed some growth the last few years but I think it is reaching a point where sales will be flat or in a slow decline with the exception of DSLR. Digital camera has almost completely replaced earlier film models, and already camera makers have begun emphasizing DSLR or special features for customers to upgrade to.
Vodafone Group’s user experience / concept development group has put together a brief video clip that explores the future of lifestreaming. There are some unique interactive visualizations in the style of Minority Report, exploring concepts such as "the magnetism of data," "location awareness across time" and the "serendipity of discovery." Very interesting stuff. A big hat tip to Mark Krynsky for finding this.
Should people be allowed to leave anonymous comments in online communities and forums? It’s a question that has been debated many times and people have different perspectives on it. Some say that “No, if people don’t say who they are then its easy for discussions to get out of hand”, whereas others say “Yes, if you want people to be honest you need to allow them to be anonymous”.
In the first part of this piece, I discussed how the fractured structure of cap and trade is either non-functional or marginally functional. In the second part, I pointed out how cap and trade, due to its structure, is largely non-responsive to the ethical power of the climate action movement and concerned political leaders. Here I offer a context within which individual effective policy instruments can fit together.
"Good taste" is rarely used to describe great advertising, but Domino's is going to town with it.
It just announced">[www.nydailynews.com] that it has doubled its quarterly profits after telling its customers that it had fixed the taste of its pizzas. It didn't "improve" things or follow any other standard operating procedures of the marketing world; in fact, it violated some of the basic tenets of advertising, such as telling the truth.
Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz shows that the way we perceive information can be affected dramatically by how simple or complex the font is. In particular, their work found that a simple font was more likely to get the readers to make a commitment. Here’s the whole story…
In the first part of this post, I outlined how the components of cap and trade don’t work together to cut emissions.
2. Cap and Trade’s Perverse Ethics Threaten Climate Policy Effectiveness
Recently, Guardian invited prominent authors to list out their 10 rules for writing fiction. It became a popular feature, collating the wisdom of several authors and even overflowed into a part two.
Reading it, I wondered if a few of these rules can be picked out and applied to something closer home - like writing a creative brief. It does seem like a stretch as the two activities are possibly diametrically opposite, if nowhere else but in our own minds.
We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience. Google is, in fact, actively trying to speed up websites (and keep their search users happy) by making page load time a ranking factor. (See Barry Schwartz’s article at Search Engine Land describing Google’s Matt Cutts commentary at Pubcon.)
In this 3-part post, I will outline how cap and trade’s composite structure contains within it fault lines that help defeat its and the climate action community’s goals. In this first part, I will sketch out the components of the cap and trade hybrid
Today I spoke at a conference in Dublin about global opportunities of the ageing population. A really bright and attentive audience. Fantastic location. You can hear and see the presentation (22 mins run time).
by: Sigurd Rinde
"Entia non sunt multiplicanda praeter necessitatem"
Occam's razor keeps it simple - "entities must not be multiplied beyond necessity". Or in short form; simple is better.
BEYOND FUN: Serious Games and Media focuses on strategies for applying games, simulations and interactive experiences in learning contexts. The contributors orchestrated this collection together, reading and writing as a whole so that concepts resonate across articles. Throughout, the promises and problems of implementing games and media in learning experiences are explored. The articles have been authored by Clark Aldrich, Ian Bogost, Mia Consalvo, William Crosbie, Drew Davidson, Simon Egenfeldt-Nielsen, Melinda Jackson, Donna Leishman, Michael Mateas, Marc Prensky, Scott Rettberg, Kurt Squire, David Thomas, Siobhan Thomas, Jill Walker Rettberg, and Jenny Weight.
This post was co-authored with Bret Schroeder and Tom Weakland and is also posted at HBR at http://tinyurl.com/yel2j3y
Noncompliance with medical advice is one reason the U.S. health care is so costly. Yet it has received only cursory attention in the national health care debate — undoubtedly because politicians don’t want to risk offending their constituents.
A perspective of the firm as an autonomous knowledge creator that learns about customers and creates value for them is increasingly redundant. Now, firms are exploring alternative modes and building capabilities to co-create new knowledge and innovate superior and mutual value with their customers. Such a shift in assumptions about the value of customer-held knowledge has profound repercussions for how companies innovate as well as the nature of value itself. Some even argue that the very locus of innovation is slowly migrating from within to outside corporate boundaries and that this movement demands a new consideration of questions relating to how firms actively access and deploy the knowledge held by customers.
I was watching Eagle Eyes last weekend, I was thinking what happened there is actually not unlikely, we’re being watched every second. Forget about your PC spyware, they’re nothing compared with mobile phone spyware that enabled call- and text-monitoring and most of all allow anyone to tap into the phone from remotely and activate its microphone, even when it is turned OFF.
Judging from its branding and the griping of its competitors, Apple customers are hip, aware, and enlightened, yet its shareholders recently defeated resolutions to make the company more environmentally responsible and affirmed instead their uncool unconcern about anything other than profits.
Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a “neuro-engagement factor” for each ad. Does that mean these ads will sell more product? Not necessarily. But here are the top ads accompanied by their measured EEG activity – you can see how the changes in brain activity match up with the action in the commercial.
What is design research? It is generally refer to the upfront contextual inquiry work that designers perform before they start ideation. Sometimes it involves some light ethnographic work and some interviews, but it is primarily not structured as comprehensive or rigor. Design research emerged only in the late 60’s with the goal to improve seeing how consumers use the product and looking for ways to improve the effectiveness of a product. Pretty much a human factor investigation, but it is now widely practiced but facing a few serious challenges.
this is the unabridged version of an article published and written originally for Bnet.co.uk of which I am a regular contributor
OK, “markets are conversations” but keep on reading anyway …
this is the unabridged version of an article published and written originally for Bnet.co.uk of which I am a regular contributor
What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An exotic location might help, too.
continued from part one, this article is the last and final part in a series of 10 instalments
My recommendation: bringing real answers to real questions
In what is becoming an annual event, Sands Research announced the “winning” commercials for Super Bowl 2010 as determined by their neuromarketing analysis. Volkswagen emerged as #1, well ahead of the competition by Sands’ metrics.
Despite there are a lot of efforts on recycling, very little of our stuff is recyclable and being recycled. I don’t think we are doing enough, designers and consumers have a dilemma, and we love nicely designed packaging but hate to see the kind of waste we’re producing. Food containers are one good example.
A useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media. The tools they are using and how they are developing a social media strategy. The survey looked at 100 firms in the US, Europe, Asia-Pacific and Latin America and examined how these firms are using social media.
I’ve been chronicling the nascent neuromarketing industry since 2006, and I don’t think I’ve seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original story in the Wall Street Journal fueled a mini-boom of Twitter and blogging activity. Why? I think the fact that a major consumer products company went on the record about their use of neuromarketing, and even provided specifics of how they changed their marketing, was the driving force. This was an unusually detailed look inside a practical application of neuromarketing.
continued from part one, this article will be published in 10 instalments
nine: quantity and flow of information
The New York Times brings this story of an economist who has been predicting - disconcertingly accurately - the medals tally for the last few Olympics. (Via Freakonomics.) Daniel Johnson - the economist in question - is currently in the news for his predictions for the current Winter Olympics.
continued from part one, this article will be published in 10 instalments
eight: openness, transparency and disclosure
Well, both Tiger Woods and Akio Toyoda have apologized for their transgressions, thereby following -- however belatedly and incompletely -- the scripted advice from communications experts: Woods looked into the camera and admitted his sins, while Toyoda did the Japanese understatement thing and then had his staff take out full-page "open letters" to customers.
Here's something that Deadheads could have told you 40 years ago -- there's a lot the Grateful Dead can teach you about running a business. In the March 2010 issue of The Atlantic, senior editor Joshua Green uncovers some of the management secrets of the Grateful Dead. In fact, as Green writes, "the Dead's influence on the business world may turn out to be a significant part of its legacy. Without intending to - while intending, in fact, to do just the opposite - the band pioneered ideas and practices that were subsequently embraced by Corporate America":
I’ve been following ChatRoulette for a while now but haven’t been comfortable talking about it publicly. For one, it’s a hugely controversial site, one that is prompting yet-another moral panic about youth engagement online. And I hate having the role of respondent to public uproar. (I know I know…)
continued from part one, this article will be published in 10 instalments
seven: be an altruist, think user-benefit vs. company-benefit
