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Valuing Keywords Based On Their Role In Conversion

Posted: 12 03 2010 19:03:20 CET by Adam Goldberg

Tags: How To: ppc [edit]

Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here's a cautionary tale that shows you how to assign appropriate values to keywords based on their role in the conversion funnel.

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Google Adds Microdata Support For Rich Snippets

Posted: 12 03 2010 15:27:35 CET by Barry Schwartz

Tags: Google: SEO [edit]

The Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification. Here is an example look at Microdata in HTML5 for use in Rich Snippets: To learn more about Rich Snippet support in Google, [...]

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Can Google Stay In China And Still Save Face?

Posted: 12 03 2010 15:08:48 CET by Greg Sterling

Tags: Google: business Issues [edit]

Ever since Google’s bold statement early this year that it would be withdrawing from the Chinese search market if it couldn’t find a way to operate without censorship, Mountain View has found itself in a bit of a no-win situation. Google CEO Eric Schmidt has expressed several times that the company would like to remain [...]

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20 Tips To Search Conference Success

Posted: 12 03 2010 14:47:30 CET by Josh Dreller

Tags: In the Trenches [edit]

Attending search conferences should be part of every SEM pro’s yearly routine. Whether it’s to network within the industry, learn new tips or tricks, find new business opportunities, or even just have a good time with like-minded folks, it’s important to get the most out of your conference attendance. The last thing you want to [...]

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Deadly Sins Against SEO: Part 1

Posted: 12 03 2010 12:00:38 CET by Shari Thurow

Tags: Just Behave [edit]

Are you getting bad or conflicting SEO advice from landing page and conversion specialists? Keep your ears open for these deadly SEO sins.

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SPONSOR MESSAGE: Are You Serving the Same Web Content to Everyone? Using Segmentation to Retain and Attract Different Audiences

Posted: 12 03 2010 3:55:13 CET by Search Engine Land

Tags: Sponsor Messages [edit]

This webinar and guide covers: A formula for Web site conversion The four main psychographics to use to begin segmentation How Digg appeals differently to segments to keep visitors coming back to their site Download Now

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Google Goes Live With “In-Stock, Nearby” Mobile Shopping

Posted: 11 03 2010 20:22:04 CET by Greg Sterling

Tags: Google: Maps & Local [edit]

In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory information. Now Google has announced that product is live. Google is working with a limited number of retailers for the time being but is inviting others to apply to become part of the [...]

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Google Is Bing’s 4th Largest Referring Source

Posted: 11 03 2010 20:20:28 CET by Danny Sullivan

Tags: Microsoft: Bing [edit]

What sites send Bing the most traffic? Here’s a surprise. According to Hitwise, Google is Bing’s fourth largest referring source. Below are the top five sites that drive traffic to Bing, or “upstream” to Bing, as Hitwise calls it: MSN is by far the top source, the last site visited by 42.7% of Bing users before they [...]

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The Problem Of Inconsistent SMB Contact Details – Part I

Posted: 11 03 2010 19:44:54 CET by Hanan Lifshitz

Tags: Small Is Beautiful [edit]

Have you ever thought twice about how to find the correct contact details for a local business – i.e., their name, address, phone number? The answer should be so simple: just Google it. Well, the reality is not that simple. In fact, few questions in the local online search world are as complicated as this [...]

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March 2010 Yahoo Search Update

Posted: 11 03 2010 15:49:50 CET by Barry Schwartz

Tags: Yahoo: SEO [edit]

Yahoo announced a search update to their index. The update includes possible updates to Yahoo’s crawling, indexing, and ranking algorithms. Dan Rampton, Yahoo’s Product Manager said: The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms. Similar to previous updates, you may notice some ranking changes and page [...]

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Chomp: A Search Engine Or “Yelp For The App Store”

Posted: 11 03 2010 15:12:36 CET by Greg Sterling

Tags: Search Engines: Mobile Engines [edit]

Chomp could be described as a search engine for iPhone apps (and eventually other apps stores). It’s a two-month old iPhone app and more recently a website, which resembles Twitter, whose objective is to enable people to more easily discover and review iPhone apps. The proliferation of 160,000 iPhone apps has created the well-documented problem of [...]

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Facebook Search Gains Boost Bing & Motorola Puts Bing On Chinese Android Handsets

Posted: 11 03 2010 14:23:17 CET by Greg Sterling

Tags: Google: Mobile [edit]

In my discussion yesterday of the comScore search data I neglected to point out (as GigaOm has) that Facebook saw 10 percent search query growth in the past month. That’s significant and it validates an argument I’ve long made that Facebook could turn out to be a meaningful player in search, which would in turn [...]

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US Regulators May Be Gearing Up For Google-AdMob Challenge

Posted: 11 03 2010 13:45:29 CET by Greg Sterling

Tags: Google: Critics [edit]

Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob. It got everyone’s attention — especially the $750 million (stock) price tag. It also single-handedly boosted the profile of all of AdMob’s competitors. As an almost direct response Apple, which [...]

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PPC Academy Toolbox: Keyword Monitoring

Posted: 11 03 2010 12:00:23 CET by Josh Dreller

Tags: ppc Academy [edit]

Because we are still in the research phase of PPC development, it’s important to get a very clear understanding of the advertiser’s business online and how that will affect the way we build and manage the account. Last week, I introduced the concept of the keyword landscape, the set of keywords, ads and competitors [...]

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Bing’s Market Share Up For Third Straight Month: Hitwise

Posted: 11 03 2010 6:39:06 CET by Matt McGee

Tags: Stats: Hitwise [edit]

Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that. Hitwise shows Bing gaining [...]

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The E-commerce Pattern: Core Conversion Marketing Strategies

Posted: 11 03 2010 1:52:43 CET by Brian Massey

Tags: Conversion science [edit]

Here are the three strategies that are conversion deal-breakers for e-commerce web sites. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to improve.

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Business Searchers Are Looking For….

Posted: 10 03 2010 23:04:29 CET by Patricia Hursh

Tags: Strictly business [edit]

Business buyers use search engines throughout the entire research and buying process. For this reason, most B2B marketers utilize search marketing as a cost-effective way to build brand awareness, engage prospects, and generate leads. In terms of lead gen, a potential buyer is typically required to complete an online registration form in exchange for… what? The value vs. [...]

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comScore: Android Shows Strength As Mobile Web Usage Grows

Posted: 10 03 2010 22:08:34 CET by Greg Sterling

Tags: Google: Mobile [edit]

Metrics firm comScore released some new quarterly mobile data that shows strong growth for Android handsets in the US and an increase in mobile web usage: RIM showed modest growth while the iPhone’s growth, according to these figures, flattened. Meanwhile WinMo and Palm lost ground. Of course with the advent of Windows Mobile 7 and the fact [...]

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Search Month European Edition, February 2010

Posted: 10 03 2010 21:35:16 CET by Bas van den Beld

Tags: Top News [edit]

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in February. Googlers convicted in Italy. The biggest news in Europe in February without a doubt was the conviction of three Googlers in Italy. They were convicted to a suspended sentence after [...]

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A Practical Guide To Information Architecture Changes

Posted: 10 03 2010 18:16:32 CET by Aaron Bradley

Tags: Columns [edit]

A change in information architecture (IA) can make or break your in-house SEO program . A successful IA makeover can open up a window to previously unimagined search engine domination, or it can see years of hard SEO work evaporate in the fluttering of a URL. Despite the complexity of IA changes, by following some [...]

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Collecta Launches Mobile Version Of Real-Time Search Engine

Posted: 10 03 2010 17:00:45 CET by Matt McGee

Tags: Search Engines: Mobile Engines [edit]

Collecta has just announced the launch of a mobile version of its real-time search engine. The mobile site is available at m.collecta.com. Like it main site, Collecta mobile includes real-time news, photos, and status updates from more than 10 million content sources — from Twitter to Flickr and CNN and blogs. The mobile site is available [...]

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Watch The New Bing UK Commercial

Posted: 10 03 2010 15:47:24 CET by Barry Schwartz

Tags: Microsoft: Bing [edit]

Bing sent me a link to their new UK Bing commercial. The new UK ad blitz by Microsoft is aimed at capturing market share from Google in that region. Here is that commercial.

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Video: Does Google Own Us?

Posted: 10 03 2010 15:33:33 CET by Barry Schwartz

Tags: Google: Parodies [edit]

Here is a short but very well-done video on how much Google knows about us, possibly implying that Google owns their users. Clearly, this topic is not new, but the video was really well done. The video is from the show “Hungry Beast” that airs in Australia on the ABC, 9PM Wednesdays. For more information [...]

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PPC: Why You Need To Pay For Your Brand Terms

Posted: 10 03 2010 13:00:27 CET by Jennifer Robertson

Tags: Brand Aid [edit]

When it comes to developing an effective PPC strategy, it is important to include branded terms. However, many marketers are opposed to doing so. This is a mistake. Let’s take a look at why. Understanding the value In this economy where marketers need to do more with less, it is easy to understand why they might balk [...]

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Google Apps Marketplace Opens For B2Business

Posted: 10 03 2010 11:29:50 CET by Greg Sterling

Tags: Google: Apps For Your Domain [edit]

Taking a page from Salesforce.com, last night Google formally launched the anticipated Google Apps Marketplace at its “Campfire One” developer event. In short it allows companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” The marketplace launches with 50 partners including Intuit and competitor Zoho. Google [...]

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Ride Don’t Drive: Google Adds Bike Directions To Maps

Posted: 10 03 2010 10:50:12 CET by Greg Sterling

Tags: Google: Maps & Local [edit]

Last night Google announced the inclusion of bike directions to car, public transit and walking directions options on Google Maps. According to Google Maps’ Shannon Guymon this was one of the most requested missing features on Google Maps. The new bike directions also provide a new view on maps (see below), one that is more “bike [...]

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comScore Search Share For February: Bing Grows (Yet Slows) And Yahoo Declines Again

Posted: 10 03 2010 10:18:01 CET by Greg Sterling

Tags: Stats: comScore [edit]

The financial analysts were busy yesterday pushing out the comScore search market share data for February, which officially comes out later today. What the data show is: Google regaining some share “lost” in January and continued gains by Bing, albeit at a somewhat slowing pace. Yahoo lost some share again and so did Ask, while AOL [...]

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Twitter Gets Its Own URL Shortener To Stop Scams; Good Marketers Need Not Fear

Posted: 10 03 2010 2:21:17 CET by Danny Sullivan

Tags: Top News [edit]

Twitter has just announced that to protect people from scams, links in direct messages and sent via email will be shortened using its own URL shortener. It’s a welcome move. Still, I was curious about any impacts this might have for good marketers who are not trying to scam people. Good news, on [...]

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71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2

Posted: 10 03 2010 0:39:09 CET by Garrett French

Tags: How To: links [edit]

Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign design. Part 2 covers the more technical aspects of analysis, and what elements that link building experts look at to gauge the overall strength of a backlink profile. 14 URL factors in backlink [...]

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My Dream International Content Management System

Posted: 9 03 2010 21:49:17 CET by Andy Atkins-Krüger

Tags: Multinational Search [edit]

Choosing a content management system which helps you make progress internationally - rather than blocking every move - is a good plank to have in your strategy. Even if you're not planning that international expansion just yet. Reason? Retro-fitting a new content management system to an existing project can bring a heap of extra pressure - just when you need it to be helping!

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Social Engagement: Making Content Interactive

Posted: 9 03 2010 20:37:04 CET by Jordan Kasteler

Tags: Let's Get Social [edit]

Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further. “Engagement objects“, as defined by Bruce [...]

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Math Engines: For Multiplying Mixed Fractions, It’s Wolfram Alpha Over Google & Bing

Posted: 9 03 2010 19:04:06 CET by Danny Sullivan

Tags: Features: General [edit]

Ah, math. It’s why I became an English major. But now math is spinning back around and haunting me in the form of my fifth grader. Last night, I found myself dealing with how to multiply fractions as part of helping with his homework assignment. Um, yeah, I think I remember how. But to be [...]

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New MSN Out Of Beta, Driving Nearly 50 Percent Of Bing Queries

Posted: 9 03 2010 18:00:44 CET by Greg Sterling

Tags: Microsoft: Bing [edit]

Microsoft is formally launching its much improved MSN portal today. I wrote about the preview version and the wide range of improvements when it first came out in November. There are lots of interesting elements to the site, including the “local edition,” which is basically a collection of persistent Bing search queries presented in a [...]

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SMX Advanced Seattle Registration Open – Best Rate Available Through March 20

Posted: 9 03 2010 17:17:19 CET by Search Engine Land

Tags: SEM Industry: Conferences [edit]

Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced Seattle. The conference will be held June 8-9 at the Bell Harbor International Conference Center in Seattle, WA. Register before March 21 and you’ll receive the best rate [...]

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SPONSOR MESSAGE: Drive more traffic with Bing

Posted: 9 03 2010 2:04:46 CET by Search Engine Land

Tags: Sponsor Messages [edit]

Want to improve traffic to your site? It’s easy! The BingTM Toolbox provides everything you need to get started to optimize your site for increased traffic and an improved user experience. The all-inclusive set of tools makes it easy to get started. Learn more in the Bing Toolbox.

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The Pitfalls Of A/B Ad Split Testing, Part 1

Posted: 8 03 2010 22:36:36 CET by Matt Van Wagner

Tags: paid Search [edit]

Most search advertisers have no question that testing ads is a good thing, and can lead to much higher performing campaigns. But is it possible to over-test and over-optimize, actually leading to worse results? The answer may surprise you.

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Why Most Attribution Analysis Is Fatally Flawed

Posted: 8 03 2010 22:34:02 CET by David Roth

Tags: Industrial Strength [edit]

At SMX West last week the halls were echoing with passionate cries about attribution analysis. It seemed as if all topics (other than the Yahoo-Microsoft search deal) had taken a back seat for a moment, and suddenly the most important thing to consider was attribution analysis, specifically whether or not you are giving too much credit to SEM and not enough to other media.

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New Online Destinations Create Local Marketing Opportunities For Small Businesses

Posted: 8 03 2010 22:31:59 CET by Neg Norton

Tags: Locals Only [edit]

These days, local marketing can seem a lot more complicated to the average small business owner than it used to be—and for very good reason. With advances in digital offerings, small businesses are now confronted with a growing range of possibilities for their ad dollars. Moreover, owners are faced with the harder task of [...]

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SEMPO Elects 2010 Board Members

Posted: 8 03 2010 22:16:36 CET by Danny Sullivan

Tags: SEM Industry: Community [edit]

SEMPO — the Search Engine Marketing Professional Organization — has announced its 2010-2012 Board Of Directors. Officers will be elected from the board later this month. The board takes office as of March 18 and includes: Chris Boggs, Director, Search Engine Optimization, ROSETTA Massimo Burgio, Founder, Chief Strategist, Global Search Interactive Bruce Clay, President, Bruce Clay, Inc. Dave Fall, [...]

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Google Testing TV Search Service With Dish

Posted: 8 03 2010 22:07:39 CET by Greg Sterling

Tags: Google: tv [edit]

According to the Wall Street Journal, Google is testing a new TV programming search service with Dish Network: The service—which runs on TV set-top boxes using elements of Google’s Android operating system—allows users to search content from Dish as well as other Web video, like YouTube, and to personalize a lineup of shows, according to these [...]

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