MarketingFeeds » Search Engine Land » December 17, 2007 http://marketingfeeds.nl/ MarketingFeeds » Search Engine Land » December 17, 2007 Marketingfeeds 1.0 en Search Engine Land: PEW/Internet Online Identity Survey Finds That Most Internet users Don't Google Themselves That Often After All http://feeds.searchengineland.com/~r/searchengineland/~3/201793243/071217-142031.php Mon, 17 Dec 2007 20:20:31 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201793243/071217-142031.php
Marge Simpson Using Google
Marge Simpson Googling Herself
"All this time I thought 'googling' yourself meant the other thing."

A PEW/Internet Survey out this week found that 47% of internet users have done ego searches, up from 22% five years ago. That nearly half of internet users are searching for themselves seems excessive, but only 3% say they check regularly. Most (74% of those who have done such searches) have only checked once or twice. As our use of the internet decreases our privacy, the study also found that most internet users don't find this to be a concern. 61% of adults don't feel they need to limit the amount of information found out about them online. Only 38% have taken steps to do so.

Click to continue reading...


Top ]]> Search Engine Land: SearchCap: The Day In Search, December 17, 2007 http://feeds.searchengineland.com/~r/searchengineland/~3/201786949/071217-140424.php Mon, 17 Dec 2007 20:04:24 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201786949/071217-140424.php Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SMX West Keynotes Focus On "Future of Search"
    It's probably no shock that the keynotes at Search Marketing Expo - SMX West in Santa Clara in February are going to be about the future of search marketing and technologies. SearchEngineLand's own Danny Sullivan will kick off SMX West with "Search 3.0, Search 4.0 and Beyond." He'll discuss the...
  • Google Reader Gets Social With Friends Shared Items
    Google's made a significant move toward trying to have a Facebook-like news feed and beef up its social networking aspirations by integrating Google Talk / Gmail contacts with Google Reader. I'd seen the discussion earlier, but after now experiencing it first-hand, it's kind of scary that it isn't more opt-in...
  • Google's Eric Schmidt Explains Google's Culture In An Era Of "Instant Information"
    Eric Schmidt does a short interview of sorts in the New York Times in which he discusses how Google and its culture are responding to the age of "instant information" and relentless technological change. It's a short and interesting piece....
  • Google, "The Cloud" And The Future Of Computing
    In this corner, with a $214 billion market cap, is Google and "The Cloud" (and partners like IBM). In the other, weighing in at $327 billion, is Microsoft and the PC desktop. This is the theme of a Sunday New York Times piece about the high-stakes future of computing. The...
  • Google Knol: Competitors Respond & Time To Limit The Aggregators?
    Last week, our Google Knol - Google's Play To Aggregate Knowledge Pages article covered the Wikipedia-like Google Knol product that Google is testing and may release in a few months. In that article, I noted how Knol was aimed squarely at services like Wikipedia, Yahoo Answers, Mahalo and Squidoo. Since...
  • Google Unifying And Putting More Emphasis On "Profiles"
    Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google's newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles...
  • Will Google Have Trouble Finding A New CFO?
    In August Google CFO George Reyes announced that he was retiring. Reyes joined Google in 2002 and was the executive who helped the company through its IPO and subsequent growth. Forbes now estimates his stock is worth more than $200 million. The same article in Forbes also speculates that Google...
  • Anatomy & Optimization Of A Local Business Profile
    Many local companies depend upon their information's presence in various directories in order to advertise themselves, and the basic instrument of these marketing efforts is the Business Profile. The majority of businesses out there pay little attention to these beyond wanting their name, address and phone numbers to be...
  • Nominate Us For The 2007 Search Blog Awards (Please!)
    Loren Baker and Search Engine Journal are once again holding nominations for the annual Search Blog Awards. The categories are below, and we'll happily accept your nomination for any you find relevant. In particular, if you'd especially liked a particular blog post on Search Engine Land, we'd encourage you to...
  • Introduction To Trusted Source Link Streams
    Whenever I begin a link building and content publicity project, I start with research. One of the areas I research is trusted sources. The type of trusted sources I am referring to are those people that have already shown an interest in the topic of the site I'm building...

Search News From Around The Web:

Applications & Portal Features

Business Issues

Conferences

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:


Top ]]> Search Engine Land: Nominate Us For The 2007 Search Blog Awards (Please!) http://feeds.searchengineland.com/~r/searchengineland/~3/201776062/071217-134149.php Mon, 17 Dec 2007 19:41:49 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201776062/071217-134149.php Loren Baker and Search Engine Journal are once again holding nominations for the annual Search Blog Awards. The categories are below, and we'll happily accept your nomination for any you find relevant. In particular, if you'd especially liked a particular blog post on Search Engine Land, we'd encourage you to put that in the running for Best Search Blog Post of 2007. Plus, be sure to pitch your favorite blogs in some of the other categories:

Click to continue reading...


Top ]]> Search Engine Land: Google Reader Gets Social With Friends Shared Items http://feeds.searchengineland.com/~r/searchengineland/~3/201758284/071217-130212.php Mon, 17 Dec 2007 19:02:12 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201758284/071217-130212.php Google's made a significant move toward trying to have a Facebook-like news feed and beef up its social networking aspirations by integrating Google Talk / Gmail contacts with Google Reader. I'd seen the discussion earlier, but after now experiencing it first-hand, it's kind of scary that it isn't more opt-in rather than opt-out.

Click to continue reading...


Top ]]> Search Engine Land: Google's Eric Schmidt Explains Google's Culture In An Era Of "Instant Information" http://feeds.searchengineland.com/~r/searchengineland/~3/201764332/071217-122927.php Mon, 17 Dec 2007 18:29:27 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201764332/071217-122927.php Eric Schmidt does a short interview of sorts in the New York Times, in which he discusses how Google and its culture are responding to the age of "instant information" and relentless technological change. It's a short and interesting piece.

Click to continue reading...


Top ]]> Search Engine Land: Google, "The Cloud" And The Future Of Computing http://feeds.searchengineland.com/~r/searchengineland/~3/201725209/071217-112629.php Mon, 17 Dec 2007 17:26:29 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201725209/071217-112629.php In this corner, with a $214 billion market cap, is Google and "The Cloud" (and partners like IBM). In the other, weighing in at $327 billion, is Microsoft and the PC desktop. This is the theme of a Sunday New York Times piece about the high-stakes future of computing. The article explains that "cloud computing" -- essentially software hosted on the server instead of on the desktop -- is a natural outgrowth of Google's model and network of data centers around the globe. Microsoft, whose business model depends on selling software installed locally on PCs, takes exception to Google's vision, as one would expect.

Click to continue reading...


Top ]]> Search Engine Land: Google Knol: Competitors Respond & Time To Limit The Aggregators? http://feeds.searchengineland.com/~r/searchengineland/~3/201696756/071217-104917.php Mon, 17 Dec 2007 16:49:17 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201696756/071217-104917.php Last week, our Google Knol - Google's Play To Aggregate Knowledge Pages article covered the Wikipedia-like Google Knol product that Google is testing and may release in a few months. In that article, I noted how Knol was aimed squarely at services like Wikipedia, Yahoo Answers, Mahalo, and Squidoo. Since them, some of those players have responded to the Google challenge. Below, a look at what they are saying, as well as the complicated issues when everyone wants a web site that ranks for everything -- including Google.

Click to continue reading...


Top ]]> Search Engine Land: Google Unifying And Putting More Emphasis On "Profiles" http://feeds.searchengineland.com/~r/searchengineland/~3/201683571/071217-094043.php Mon, 17 Dec 2007 15:40:43 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201683571/071217-094043.php Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google's newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles may turn out to be to Orkut what Shopping became to Froogle -- a successor and repositioned product. As Google Operating System points out, the new Profiles are already in use in several areas on Google, such as Maps and Reader.

Click to continue reading...


Top ]]> Search Engine Land: Will Google Have Trouble Finding A New CFO? http://feeds.searchengineland.com/~r/searchengineland/~3/201639805/071217-082352.php Mon, 17 Dec 2007 14:23:52 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201639805/071217-082352.php In August, Google CFO George Reyes announced that he was retiring. Reyes joined Google in 2002 and was the executive who helped the company through its IPO and subsequent growth. Forbes now estimates his stock is worth more than $200 million. The same article in Forbes also speculates that Google may have some trouble replacing Reyes because the same financial incentives to join the company don't exist today as they did during the pre-IPO era, and Google's corporate culture may not be as CFO-friendly as more traditional companies.

Reyes will reportedly stay on until a successor has been found.


Top ]]> Search Engine Land: Anatomy & Optimization Of A Local Business Profile http://feeds.searchengineland.com/~r/searchengineland/~3/201639886/071217-081815.php Mon, 17 Dec 2007 14:18:15 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201639886/071217-081815.php Locals Only - A Column From Search Engine Land Many local companies depend upon their information's presence in various directories in order to advertise themselves, and the basic instrument of these marketing efforts is the Business Profile. The majority of businesses out there pay little attention to these beyond wanting their name, address, and phone numbers to be correct. However, there are far more components of business profiles beyond the bare basics, and this article will outline many of them and how they should be handled for best effect. Optimizing business listings and profiles can make all the difference in enabling potential customers to find you and in selecting you from your pack of competitors.

Click to continue reading...


Top ]]> Search Engine Land: Introduction To Trusted Source Link Streams http://feeds.searchengineland.com/~r/searchengineland/~3/201616128/071217-070659.php Mon, 17 Dec 2007 13:06:59 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201616128/071217-070659.php Link Week Whenever I begin a link building and content publicity project, I start with research. One of the areas I research is trusted sources. The type of trusted sources I am referring to are those people that have already shown an interest in the topic of the site I'm building links for and have created a link resource list, located on an already trustworthy site. That was a mouthful, so as an example, imagine you operate a web site devoted to blues music, like The Blues Database. I have no affiliation with them and they are not a client—I'm using them as an example only.

Aside from obvious and overused target site identification tactics, I always look to see if any professional researchers or librarians have compiled link guides in that same topic already, given that if they have, they likely have identified some of the most useful target sites for link seeking, and by pointing at them from their own already trusted sites, they are in a sense creating a stream of trust. And here's how you can follow that stream.

Click to continue reading...


Top ]]> Search Engine Land: SMX West Keynotes Focus On "Future of Search" http://feeds.searchengineland.com/~r/searchengineland/~3/201580904/071217-053500.php Mon, 17 Dec 2007 11:35:00 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201580904/071217-053500.php It's probably no shock that the keynotes at Search Marketing Expo - SMX West in Santa Clara in February are going to be about the future of search marketing and technologies.

SearchEngineLand's own Danny Sullivan will kick off SMX West with "Search 3.0, Search 4.0 and Beyond." He'll discuss the implications of blended search (Search 3.0), personalized and social search (Search 4.0), and what's next for search and search marketing technologies.

SMX West attendees will also get some hints about new search technologies in the works at Cuill, a stealth search start-up with former Googlers as founders. Vice president of products Louis Monier will describe efforts at Cuill to set new standards in search, in addition to providing perspective on developments in the field. Monier is a search technology pioneer, having founded Alta Vista in 1995 and later leading teams at both eBay and Google.

Click to continue reading...


Top ]]> Search Engine Land: SMX West Keynotes Focus On "Future of Search" http://feeds.searchengineland.com/~r/searchengineland/~3/201437140/071216-220000.php Mon, 17 Dec 2007 04:00:00 +0100 http://feeds.searchengineland.com/~r/searchengineland/~3/201437140/071216-220000.php It's probably no shock that the keynotes at Search Marketing Expo - SMX West in Santa Clara in February are going to be about the future of search marketing and technologies.

SearchEngineLand's own Danny Sullivan will kick off SMX West with "Search 3.0, Search 4.0 and Beyond." He'll discuss the implications of blended search (Search 3.0), personalized and social search (Search 4.0), and what's next for search and search marketing technologies.

SMX West attendees will also get some hints about new search technologies in the works at Cuill, a stealth search start-up with former Googlers as founders. Vice president of products Louis Monier will describe efforts at Cuill to set new standards in search, in addition to providing perspective on developments in the field. Monier is a search technology pioneer, having founded Alta Vista in 1995 and later leading teams at both eBay and Google.

Click to continue reading...


Top ]]>